Contents

 

 

 

 

 

Session I

 

 

 

 

 

Business Administration, Project Management and Organizational Performance

 

 

 

 

 

 

 

 

 

 

1.11

Understanding a Smart City. Social, Economic and Political Perspectives. From Smart Cities to Intelligent Communities

1

 

 

 

 

Nicoleta PETRICĂ, Ștefanija BIROVA

 

 

 

 

 

 

 

 

 

 

1.2

The Restructuring of Strategic Marketing Intelligence with Considering the Developing Role of Open Source Data

10

 

 

 

 

Simin SARI, Abdollah NOAMI, Gholamreza HEYDARI

 

 

 

 

 

 

 

 

 

 

1.3

Value Adding through Corporate Divestiture: Case Study from the Steel Industry

21

 

 

 

 

Viorica Mădălina ION (MANU)

 

 

 

 

 

 

 

 

 

 

1.4

Running a Business Through a Sharing Responsibilities (and Profits) Strategy

28

 

 

 

 

Leonard Călin ABRUDAN, Mirabela Constanța MATEI, Maria Madela ABRUDAN

 

 

 

 

 

 

 

 

 

 

1.5

Why Human Resource Management should Go Green in Hotels: Internal Benefit Perspective

39

 

 

 

 

Nhat Tan PHAM, Nga VO, Lien H.L. NGUYEN, Huong Minh NGUYEN

 

 

 

 

1.6

 

 

 

 

 

 

A Review of Farm Sustainability Assessment Methods. Are they Applicable to the Beekeeping Sector?

48

 

 

 

 

Nancy Diana PANȚA

 

 

 

 

 

 

 

 

 

 

1.7

Recent tendencies in investment projects evaluation methods and techniques

56

 

 

 

 

Andreea – Mariana MANTA, Cristina DIMA

 

 

 

 

 

 

 

 

 

 

1.8

Use of Neural Networks in the Business Process Modelling

63

 

 

 

 

Marian Sorin IONESCU

 

 

 

 

 

 

 

 

 

 

1.9

Identification of the Decision Making Style in Public and Private Environment

76

 

 

 

 

Adrian Chesnoiu

 

 

 

 

 

 

 

 

 

 

1.10

The Preparedness of Small and Medium Sized Businesses in the Czech Republic for the Usage of Cloud Computing

84

 

 

 

 

Miloš KOCH, Jan LUHAN, Bernard NEUWIRTH

 

 

 

 

 

 

 

 

 

 

1.11

Project Management 4.0 - Project Management in the Digital Era

93

 

 

 

 

Cezar-Petre SIMION, Ștefan-Cătălin POPA, Cătălina ALBU

 

 

 

 

 

 

 

 

 

 

1.12

Improving the Romanian Public Transport Services by Using Lean Six Sigma Methodology

101

 

 

 

 

Alexandru-Mihai BUGHEANU, Ruxandra DINULESCU

 

 

 

 

 

 

 

 

 

 

 

Service Operation Management in it Domain. Comparing Two it Companies Processes, Flow and Results

110

 

 

 

 

Mădălina ALBULESCU, Nicolae BIBU

 

 

 

 

 

 

 

 

 

 

 

The Leasing – Manager’s Instrument to Improve Companies Performance

122

 

 

 

 

Carmen TURLEA, George-Aurelian TUDOR

 

 

 

 

 

 

 

 

 

 

 

Modelling Professional Competences of Employees of Public and Municipal Management under Conditions of New State Management

131

 

 

 

 

Nikolai GUBACHEV

 

 

 

 

 

 

 

 

 

 

 

Research on Work from Home Arrangements in the European Union

138

 

 

 

 

Catalina Georgiana PICU, Ion TUDOR, Daniela PREDETEANU

 

 

 

 

 

 

 

 

 

 

 

Organizational Storytelling in Romania

146

 

 

 

 

Alina DINU, Raluca MAREI, Cătălina-Georgeana PICU

 

 

 

 

 

 

 

 

 

 

 

The Great Migration of Physicians from Romania - An Empirical Research

156

 

 

 

 

Dan POPESCU, Cristina STATE, Andrei-Constantin POPESCU

 

 

 

 

 

 

 

 

 

 

 

A Review of Public Measures for Supporting the Development of Rail-Road Intermodal Freight Transport in Romania

165

 

 

 

 

Alexandra TUDORICA, Cristian Silviu BANACU

 

 

 

 

 

 

 

 

 

 

 

Assessing the Effects of the Ict Sector Development in the European Union

174

 

 

 

 

Sorin-Iulian CIOACĂ, Adrian ENCIU

 

 

 

 

 

 

 

 

 

 

 

Patent Trolls: What Europe Needs to Learn From the Us and Act Urgently to Prevent an Escalation of the Problem in Europe

188

 

 

 

 

Benjamin FRANCO, Cristian-Silviu BANACU

 

 

 

 

 

 

 

 

 

 

 

Performance Management of the Romanian Hospitals: A General Radiography of the Quality of Emergency Services

195

 

 

 

 

Celia Dana BESCIU, Florin CAZACU

 

 

 

 

 

 

 

 

 

 

 

Session II

 

 

 

 

Education, Knowledge Management and Innovation

 

 

 

 

 

 

 

2.1

Linking KIBS, Entrepreneurial Dynamics and Macroeconomic Developments. Focus on Romania

202

 

 

 

Daniel BĂDULESCU, Ramona SIMUT, Anamaria Diana HERTE

 

 

 

 

 

 

 

 

 

2.2

Innovation within the Firm: A Complicated Picture  

213

 

 

 

Elena Otilia CADAR, Daniel BĂDULESCU

 

 

 

 

 

 

 

 

 

2.3

Dimensions and Performances of the Creative Economy in Romania

223

 

 

 

Diana-Cristina SAVA, Alina BĂDULESCU

 

 

 

 

 

 

 

 

 

2.4

A New Approach to Identify Risks in Innovations, Based on their Graphic Time Comparisons

233

 

 

 

Milena KIROVA

 

 

 

 

 

 

 

 

 

2.5

Educational Management - Quality and Performance

241

 

 

 

Daniela DRAGOMIR, Georgiana Florența ONIȘORU

 

 

 

 

 

 

 

 

 

2.6

Investigating the Innovation Potential of a Company Obtained Through Social Media

247

 

 

 

Andreea BARBU, Gheorghe MILITARU

 

 

 

 

 

 

 

 

 

 

2.7

Assessing the Romanian Tourism Image through the Eyes of Millennials to Improve Tourism Management

259

 

 

 

Andreea MARIN-PANTELESCU, Sorinel CĂPUȘNEANU, Dan Ioan TOPOR

 

 

 

 

 

 

 

 

 

 

2.8

The Impact of Innovation on Tourism by Considering Human Resources as a Growth Vector

267

 

 

 

 

Nicoleta Georgeta BUGNAR, Liana-Eugenia MEȘTER, Monica-Ariana SIM, Andreea-Florina FORA

 

 

 

 

 

 

 

 

 

 

 

Designing a Model of Business Continuity Policy in an Organization Based on Machining Building Design

275

 

 

 

 

Alina Bianca POP, Ștefan ȚÎȚU, Aurel Mihail ȚÎȚU, Gheorghe Ioan POP, Sebastian STAN

 

 

 

 

 

 

 

 

 

 

 

Cluster-Type Collaborative Models Specific to the Field of Defense

282

 

 

 

 

Gabriel MĂNESCU, Ghiţă BÂRSAN, Dorel BADEA, Dumitru IANCU

 

 

 

 

 

 

 

 

 

 

 

A Bibliometric Analysis of the International Management Conference Proceedings’ Papers

293

 

 

 

 

Corina MARINESCU, Claudiu CICEA

 

 

 

 

 

 

 

 

 

 

 

Students’ Involvement in University Social Responsibility Activities

307

 

 

 

 

Loredana Nicoleta ZAINEA, Sorin-George TOMA, Paul MARINESCU

 

 

 

 

 

 

 

 

 

 

 

Staff Assistance Problems of the Distance Learning in the Modern University

316

 

 

 

 

Aleksei POPEL

 

 

 

 

 

 

 

 

 

 

 

Distance Learning of Public and Municipal Officials in the Russian Federation: Needs and Development Problems

322

 

 

 

 

Vladimir TITOV

 

 

 

 

 

 

 

 

 

 

2.9

Development of Universities of Different Types as the Structural Elements of the National Innovative Educational System

327

 

 

 

 

Elena AKSENOVA, Polina ANANCHENKOVA, Nina NOVIKOVA

 

 

 

 

 

 

 

 

 

 

 

Practical Realization of the Distance Learning Programs for the Public and Municipal Officials: Case-Study of the Rostov Region in the Russian Federation

334

 

 

 

2.10

Anatolyi KORSHUNOV

 

 

 

 

 

 

 

 

 

 

 

Managing Digitalization in Banking: Challenges and Implications

339

 

 

 

 

Dan Costin NIŢESCU, Florin Alexandru DUNA

 

 

 

 

 

 

 

 

 

 

 

Quality Management in Higher Education System: a Literature Review

350

 

 

 

 

Ana Alexandra GORA, Ion POPA, Simona Cătălina ȘTEFAN

 

 

 

 

 

 

 

 

 

 

 

Board Games and Social Interaction – Fashion or Real Priorities in the Digital Era?

358

 

 

 

 

Cătălina RADU, George MATEESCU

 

 

 

 

 

 

 

 

 

 

 

Comparative Analysis of Innovative Forms of Work Organization at European Level  

367

 

 

 

 

Kassem HAMMOUD

 

 

 

 

 

 

 

 

 

 

 

The Impact of the Motivational System and the Organizational Culture On Students’ Satisfaction

378

 

 

 

 

Elvira NICA, Ana-Mădălina POTCOVARU

 

 

 

 

 

 

 

 

 

 

 

Session III

 

 

 

 

Strategic Management, Change Management and Entrepreunership

 

 

 

 

 

 

 

 

3.1

Multi-Attribute Group Decision Making Considering Difference in Experts Knowledge: an Excel Application

387

 

 

 

 

Daniela BORISSOVA, Dilian KORSEMOV, Ivan MUSTAKEROV

 

 

 

 

 

 

 

 

 

 

3.2

Dynamic Model of New Product Launch Impact on Stock Market Participants

396

 

 

 

 

Veronika NOVOTNÁ, Stanislav ŠKAPA

 

 

 

 

 

 

 

 

 

 

3.3

Cooperatives - Present and Perspectives

406

 

 

 

 

Larisa ŞAVGA

 

 

 

 

 

 

 

 

 

 

3.4

Trends in the Evolution of Marketing Management and its Implication on the Business Environment

416

 

 

 

 

Doina I. POPESCU, Eduard Gabriel CEPTUREANU, Sebastian Ion CEPTUREANU

 

 

 

 

 

 

 

 

 

 

3.5

Stakeholders Based Management - A New Enterprise Management System

423

 

 

 

 

Ovidiu NICOLESCU, Ciprian NICOLESCU

 

 

 

 

 

 

 

 

 

 

3.6

Financial Corrections Established by the European Commission for Public Procurement Procedures for the 2007-2013

Programming Period

435

 

 

 

 

Iulian MISERCIU

 

 

 

 

 

 

 

 

 

 

3.7

Risk Management: The Impact of the Framework Plan to Document the Risks Pertaining to Insolvency Procedure

442

 

 

 

 

Nicoleta MUNTEANU

 

 

 

 

 

 

 

 

 

 

3.8

Strategic Management of the Romanian Telecommunication Services

451

 

 

 

 

Mihaela ŞTEFAN, Andreea MARIN-PANTELESCU, Mirela TÜRKEŞ

 

 

 

 

 

 

 

 

 

 

3.9

What Do Managers Want? Transparency and Obscurity in the Company’s Strategic Management

462

 

 

 

 

Vasile DEAC, Cosmin DOBRIN, Mihai VRÎNCUȚ

 

 

 

 

 

 

 

 

 

 

3.10

Analysis, Implementation and Use of Predictive Data in Business Models Using the Concepts and Paradigms Specific to the Scientific Competence Field of "Machine Learning"

472

 

 

 

 

Marian-Sorin IONESCU

 

 

 

 

 

 

 

 

 

 

3.11

A Comparative Analysis of the Post-Crisis Fiscal Measures and their Effects, Between the Continental and the Catching-up Economic Models

485

 

 

 

 

Mihaela MITROI

 

 

 

 

 

 

 

 

 

 

3.12

Repercussions of the Implementation of Fiscal Policy’s Objectives on Economic Growth

495

 

 

 

 

Mihaela MITROI

 

 

 

 

 

 

 

 

 

 

3.13

Identifying Management Styles in Women Entrepreneurship

505

 

 

 

 

Nicoleta MUNTEANU

 

 

 

 

 

 

 

 

 

 

3.14

The Use of Information Technology within Romanian Smes

513

 

 

 

 

Alina-Andreea MARIN

 

 

 

 

 

 

 

 

 

 

 

Digital Factory – A Prerequisite for Revitalizing the Production Sector

520

 

 

 

 

Monica NEDELCU, Adriana DIMA, Ruxandra DINULESCU

 

 

 

 

 

 

 

 

 

 

 

Management and the Progress of Society

530

 

 

 

 

Paul MARINESCU, Sorin-George TOMA, Loredana ZAINEA

 

 

 

 

 

 

 

 

 

 

 

The Role of Born Global in the Czech Economy

535

 

 

 

 

Eliška REKOVÁ

 

 

 

 

 

 

 

 

 

 

 

Food Marketing – A Strategic Option for Food Safety in Romania and the European Union

542

 

 

 

 

Ruxandra-Irina POPESCU, Răzvan-Andrei CORBOȘ, Mihaela COMĂNESCU, Ovidiu-Iulian BUNEA

 

 

 

 

 

 

 

 

 

 

 

The Circular Economy Model. Case of Romania

554

 

 

 

 

Cristian BUȘU, Mihail BUȘU

 

 

 

 

 

 

 

 

 

 

 

A Photograph of the Urban Marketing Strategy Structure of the Bucharest Municipality

565

 

 

 

 

Ovidiu-Iulian BUNEA

 

 

 

 

 

 

 

 

 

 

 

The Integrated Service of District Heating Through Business Transfer. The Case of Bucharest Municipality

574

 

 

 

 

Cristian ANTON, Cătălin Liviu PRICOP, Ioan RADU

 

 

 

 

 

 

 

 

 

 

 

Energy Management of Romania. Potential for Modernization-Development

588

 

 

 

 

Ovidiu BUZOIANU, Cristina DIMA

 

 

 

 

 

 

 

 

 

 

 

The Evolution of Management Strategy by Using Theory Focused Planning

594

 

 

 

 

Alexandru BODISLAV, Roxana SÂRBU, Florina BRAN

 

 

 

 

 

 

 

 

 

 

 

Session IV

 

 

 

 

HR Management, Organizational Culture and Leadership

 

 

 

 

 

 

 

 

4.1

The Hourglass Effect: Leadership Transformations in the Digital Era

603

 

 

 

 

Ana-Maria GRIGORE, Adela COMAN

 

 

 

 

 

 

 

 

 

 

4.2

What are the Effects of Active Ageing on GDP per Capita?

611

 

 

 

 

Georgiana Cristina TOMA (ROȘU), Gabriela TUCHILUS

 

 

 

 

 

 

 

 

 

 

4.3

The Impact of Efficient Leadership and Marketing in the Promotion of Local Independent Pharmacies Through the Eyes of the Brailean Patient

620

 

 

 

 

Olimpia DUMITRIU BUZIA, Adelina DUMITRIU, Viorica TĂNASE, Nela MARDARE

 

 

 

 

 

 

 

 

 

 

4.4

Employee Engagement – a Cornerstone for Building a Culture of Sustainability

631

 

 

 

 

Paula-Carmen ROȘCA, Alina BĂDULESCU, Dorin Paul BÂC

 

 

 

 

 

 

 

 

 

 

4.5

How can Social Networks Improve the Recruitment Process Case Study – Linkedin

644

 

 

 

 

Raluca Magda GEORGESCU, Ionuţ Cătălin SAVU, Gheorghe MILITARU

 

 

 

 

 

 

 

 

 

 

4.6

The Efficiency of the Working Group in the Public and Private Sector a Qualitative Research

653

 

 

 

 

Ștefan PRUNĂ

 

 

 

 

 

 

 

 

 

 

4.7

Identification of Organizational Culture in the Public and Private Environment. A Quality Survey

662

 

 

 

 

Mihaela PRUNĂ, Ştefan PRUNĂ

 

 

 

 

 

 

 

 

 

 

4.8

Direct Research on the Performance Assessment Methods used in Romanian Travel Agencies in Order to Evaluate the Travel Agents’ Performance

673

 

 

 

 

Irina MIȘOC

 

 

 

 

 

 

 

 

 

 

4.9

The Perception of Druze Principals of their Leadership Styles

683

 

 

 

 

Nabila KHEIR-FADUL

 

 

 

 

 

 

 

 

 

 

4.10

Adapting Operations and Project Management for a Prototype in Production Lines According to the Organizational Culture Sites Location

697

 

 

 

 

Rares-Lucian CHIRIAC, Anghel CHIRU

 

 

 

 

 

 

 

 

 

 

4.11

Assessment of Human Resource Performances Between Positive Action and Subjectivism

704

 

 

 

 

Constanța POPESCU, Antoaneta Roxana GEORGESCU, Bogdana Gabriela GRAPĂ

 

 

 

 

 

 

 

 

 

 

4.12

Perceptions on the Entrepreneurial Career Among Members of Generations X, Y, Z

713

 

 

 

 

Alecxandrina DEACONU, Sorina Ioana MIȘU

 

 

 

 

 

 

 

 

 

 

4.13

Remote Occupation and Freelance as Modern Trend of Employment

725

 

 

 

 

Nikolai GUBACHEV, Vladimir TITOV, Anatolyi KORSHUNOV

 

 

 

 

 

 

 

 

 

 

4.14

The Place of Wics Model in the Governance of an Automotive Systems Corporation

733

 

 

 

 

Mădălina-Ioana BĂDILĂ, Ghiţă BÂRSAN, Dănuţ-Eugeniu MOȘTEANU, Benoni SFÂRLOG, Ruxandra MOȘTEANU

 

 

 

 

 

 

 

 

 

 

4.15

The Business Management of Distress Situations

741

 

 

 

 

Carmen Valentina RĂDULESCU, Răzvan Cătălin DOBREA, Sorin BURLACU

 

 

 

 

 

 

 

 

 

 

4.16

The Role of the Organizational Culture in Ensuring the Effectiveness of the Management System

748

 

 

 

 

Daniel METZ, Liviu ILIEȘ, Maria METZ

 

 

 

 

 

 

 

 

 

 

 

A Strategic Approach to Conflict Management Systems

755

 

 

 

 

Laura Adriana BĂDIȚOIU, Aurelia STĂNESCU

 

 

 

 

 

 

 

 

 

 

 

Gender and Traits Effect on Human Resource Management Promotion System in the Israeli Electric Corporation (IEC)

762

 

 

 

 

Yaron BARUCH, Nicolae BIBU, Doina DANAIAȚĂ

 

 

 

 

 

 

 

 

 

 

 

The Development of Human Resources within the Employment and the Economy of Lebanon

776

 

 

 

 

Siham JIBAI.

 

 

 

 

 

 

 

 

 

 

 

Session V

 

 

 

 

Cultural Management, Behavioural Sciences,  and Ethical Aspects

 

 

 

 

 

 

 

 

5.1

Food Safety and Globalization. Perspectives from Nanotechnology

787

 

 

 

 

Stefanija BIROVA, Nicoleta PETRICA

 

 

 

 

 

 

 

 

 

 

5.3

Role of Need for Closure on Perceived Price Fairness

797

 

 

 

 

Sayanti SHAW

 

 

 

 

 

 

 

 

 

 

5.4

Neuromarketing Services: An Analysis of International Specialists’ Experience

807

 

 

 

 

Monica ȚICHINDELEAN, Iuliana CETINĂ, Mihai ȚICHINDELEAN

 

 

 

 

 

 

 

 

 

 

5.5

Culturological-Pedagogic Comprehension of the Concept “Media-Culture of the Modern Youth"

817

 

 

 

 

Elena KARPOVA

 

 

 

 

 

 

 

 

 

 

5.6

Digital Technology Trend in Romania and its Impact on the Young Segment

824

 

 

 

 

Cristina BURLACIOIU,  Irina MOISE,  Cristina BOBOC,  Elena Oana CROITORU

 

 

 

 

 

 

 

 

 

 

5.7

The Use of Digital Technologies in Streamlining Public Administration

836

 

 

 

 

Ion BOBEICĂ, Mariana JOIȚA, Delia Mioara POPESCU

 

 

 

 

 

 

 

 

 

 

5.8

The City Brand and the Impact on Tourism Development

842

 

 

 

 

Irina Olimpia SUSANU, Nicoleta CRISTACHE, Tiberius STANCIU

 

 

 

 

 

 

 

 

 

 

5.9

The Image of Romania in the World, Outlined by Successful Romanian Brands

848

 

 

 

 

Gabriela ZAI