Contents
     
   
Session I
     
   
ENTREPRENEURSHIP AND STRATEGIC MANAGEMENT
     
           
  1 A New Option for Customer Relationship Management of Tourism Units: Crowdsourcing  
1
 
    Cristina STATE, Dan POPESCU      
           
  2 Relational capital as an Instrument of Increasing Competitiveness      
   
Regina LENART
 
14
 
           
  3 Performance Ranking of Turkish Insurance Companies: the AHP Application      
   
Ilyas AKHISAR
 
27
 
           
  4 Investigating Autonomy, Accountability and Educational Management Priorities in Romanian High Schools; Preliminary Results      
   
Gabriel Octavian NEGREA, Dan-Maniu DUŞE
 
35
 
           
  5 Analysis of the Enterprise Value Based on the Return Value. Models, Comparisons and Strategic Options      
   
Marius Ioan PANTEA, Delia GLIGOR, Cecilia – Nicoleta JURCUT
 
51
 
           
  6 About Competitiveness in the Context of Sustainable Development      
   
Delia GLIGOR, Cecilia – Nicoleta JURCUT
 
65
 
           
  7 General Features of the Romanian Fast Growth Oriented Firms      
   
Nicolae BIBU, Diana SALA, Maria ALB
 
75
 
           
  8 Evaluation of Student’s Predispositions to Decision Making Biases       
   
Florin ANGHEL, Florin TÎRLĂ
 
85
 
           
  9 The Importance of Defining Strategy in the Present Economic Context      
   
Catalin GIURGIU, Anca BORZA
 
95
 
           
  10 Technology Entrepreneurship and Entrepreneurial Strategies      
   
Alexandru ROJA, Marian NASTASE
 
107
 
           
  11 The Advantages of the CRM-Type Systems of Resources Planning and Management in Companies      
   
Mihai Ilie BALABAN, Danut Dumitru DUMITRASCU
 
117
 
           
  12 Distinct Elements among the Managerial Entrepreneurship of Bucovina’s Guesthouses. A Study in the Context of Sustainable Development      
   
Pavel STANCIU, Cristian-Valentin HAPENCIUC, Ruxandra BEJINARU, Andrei-Alexandru MOROSAN
 
128
 
           
  13 The Rise and Fall of BCG Model      
   
Anisoara DUICA, Gabriel CROITORU, Mircea Constantin DUICA, Ofelia ROBESCU
 
143
 
           
  14 Perception of Entrepreneurship as a Career Path      
   
Ana-Maria GRIGORE, Sorin-George TOMA
 
153
 
           
  15 The Sustainability of SMEs in Romania in the Economic Crisis Context: a Regional Approach      
   
Monica DUDIAN
 
166
 
           
  16 Relevant Aspects of Romanian Management Consultancy in 2013      
   
Ciprian NICOLESCU
 
175
 
           
  17 Globalization – a Reality at the Beginning of the 3rd Millennium      
    Emanoil MUSCALU, Lucia FRATICIU  
186
 
           
  18 Romania`s Energy Resource Management in the Perspective of 2020      
    Gheorghe VLASCEANU, Liviu Bogdan VLAD  
190
 
           
  19 Strategies to Promote Entrepreneurship in Romania by Implementing Innovative Solutions for Financial Support      
    Mircea BOSCOIANU, Gabriela PRELIPCEAN, Emilia CALEFARIU, Angela Nicoleta COZORICI  
198
 
           
  20 Changes in the Research System. Research and Development Activities from Tertiary Education      
    Gabriel POPESCU, Simona BARA  
209
 
           
  21 The Managerial View of Social Media Usage in Banking Industry: Case Study for Romanian Banking System      
    Kristine KIRAKOSYAN  
225
 
           
  22 Applying Borda Count Method for Determining the Best WEEE Management in Europe      
    Maria-Loredana POPESCU  
242
 
           
  23 Testing the Efficient Market Hypothesis of the Romanian Capital Market      
    Daniel Ştefan ARMEANU, Sorin-Iulian CIOACĂ  
252
 
           
  24 Management Strategies in European Aeronautic Industry in the 1970-2013 Period      
    Daniela MOCENCO, Monica DUDIAN  
262
 
           
  25 The Factors that Influences Revenue Management Policy      
    Cătălin PETRUS, Livia TOANCĂ  
271
 
           
  26 Influence of the Evolution of the Registration of Vehicles upon the Development of the Romanian Oil Industry      
    Adi Eleonor TRIFU  
278
 
           
  27 The Development of a Business Strategy System from an Entropic Point of View – Part II      
    Răzvan RĂDULESCU  
290
 
           
  28 Strategic Measures for Reducing Land-use Emissions in Romania      
    Alina ZAHARIA, Aurelia-Gabriela ANTONESCU  
298
 
           
   
Session II
     
   
PRODUCTION, LOGISTICS AND SUPPLY CHAIN MANAGEMENT
     
           
  29 Harmony Search Algorithm for Solving Two Aggregate Production Planning Models with Breakdowns and Maintenance      
    Esmaeil MEHDIZADEH,  Amir Aydin Atashi ABKENAR  
306
 
           
  30 Linking Accounting Information with Business Planning in Bulgarian SMEs      
    Emil PAPAZOV,  Lyudmila MIHAYLOVA  
321
 
         
  31 Outsourcing Within a Supply Chain Management Framework    
    Constantin Manuel HILA,  Oana DUMITRAŞCU  
328
 
         
  32 The Influence of Marketing Intelligence on Performances of Romanian Retailers    
    Adrian MICU, Angela-Eliza MICU, Nicoleta CRISTACHE, Edit LUKACS  
337
 
         
  33 An Empirical Investigation into the Outsourcing Logistics Contract    
    Irina SALANŢĂ, Mirela POPA  
350
 
         
  34 Economic Pathways Towards a More Sustainable Material Flow. Case Study: Product Service Systems    
    Florina BRAN, Ildiko IOAN,  Carmen Valentina RĂDULESCU  
358
 
         
  35 Policy Options for the Competitiveness of the Construction Sector in the European Union    
    Cezar SIMION-MELINTE, Ciprian ISTRATE  
370
 
         
  36 Progress in the Adaptive Forecast Management of the Economic Organizations      
    Marin ANDREICA, Mădălina Ecaterina POPESCU, Dragoş MICU  
378
 
           
  37 Economic Analysis of Industrial Property      
    Gabriel NĂSTASE,  Ildiko IOAN, Carmen Valentina RĂDULESCU, Bogdan PASCU  
389
 
           
  38 Quality Management in Procurement and Management of Material Resources      
    Gheorghe CÂRSTEA, Oana PĂUN, Sorin PĂUN  
397
 
           
  39 The Romanian IT Industry as a Source of National Competitive Advantage      
    Ioan FOTEA, Joseph TAKACS, Adrian CIOARĂ, Daniel NEAGOIE  
406
 
           
  40 The Most Important Agri-culture Risk: The Risk Culture      
    Gheorghe HURDUZEU, Cătălin HUIDUMAC, Raluca HURDUZEU  
413
 
           
  41 Corporate Social Responsibility Between Performance and Sustainability      
    Ionela Carmen PIRNEA, Marieta OLARU, Timo KEPPLER, Mircea ŞANDRU  
419
 
           
  42 Internal and External Network Enterprises – General Approaches      
    Laura DINCA  
428
 
           
  43 Development Discrepancies between Western and Eastern EU Countries: A Statistical Analysis of Textile and Apparel Clusters      
    Adriana GIRNEATA, Mihaela MASCU (UDA)  
434
 
           
  44 The Enhancement of a More Transparent Romanian Business Environment and its Benefits      
    Sebastian VĂDUVA, Victor ALISTAR, Daniel NEAGOIE, Robert MIKLO  
443
 
           
  45 Challenges for Romanian Health Sector in Becoming a Sustainable System      
    Ana-Mădălina POTCOVARU  
451
 
           
  46 The Economic Impact of Doubling the Number of Employees in the Romanian IT Sector      
    Sebastian VĂDUVA, Ana GIURCA, Ioan FOTEA, Petru FILIP  
458
 
           
  47 Change Management – Challenge and Opportunity for Sustainable Development of Romanian Companies      
    Liviu TUDOR  
466
 
           
  48 The Transition to Sustainability. A Feedback for Tourism and Hospitality      
    Adina POPESCU, Cristina STATE  
477
 
           
  49 Enterprise Gamification in Business to Consumer (B2C) Engagement Model      
    Gabriel JIPA, Irinel MARIN  
489
 
           
  50 Smart Practices of Business Process Re-engineering in the Public and Private Sector Using Cloud Computing Technologies      
    Darko SHULESKI, Crina Veronica CRISTEA  
497
 
           
  51 Perspectives on Flat Glass Market – Marketing and Management Challenges for Sustainable Development      
    Florin DRĂGHESCU  
509
 
           
  52 The Application of Six Sigma Within BPM in a Financial Services Outsourced Back-Office Environment      
    Paul SOARE  
518
 
           
   
Session III
     
   
INTELLECTUAL PROPERTY, INNOVATION AND KNOWLEDGE MANAGEMENT
     
           
  53 Comparative Analysis of the Performance of Apa Nova Bucharest Against Romanian Similar Major Operators      
    Ioan RADU, Cleopatra ŞENDROIU, Florin CAZACU, Monica Elena SABAU  
526
 
           
  54 Professionalisation of the Business Management in Romania      
    Ovidiu NICOLESCU  
540
 
           
  55 The Time Budget – a Tool for Urban Planning of the Livable      
    Philippe DUEZ  
549
 
           
  56 Role of Science in Enhancing National Competitiveness: Case of Latvia      
    Baiba ŠAVRIŅA, Santa SPROĢE-RIMŠA  
564
 
           
  57 Post-materialist Values and the Adoption of Environmental Innovation: the Case of Electric Vehicle      
    Stéphane CALLENS, Cherfi SOFIANE, Charlène BOYOM  
577
 
           
  58 Environmental Strategy and Hotel Competitiveness - Evidence from Brasov County      
    Roxana STEGEREAN, Anamaria PETRE, Alexandru CHIS  
590
 
           
  59 The Concept of Information in Contemporary Economic Analysis – an Economic Approach of Informational Goods      
    Minodora URSACESCU, Mihai CIOC   598  
           
  60 Dimensions of the Learning Organization within Pharmaceutical Companies in Romania      
    Otilia BORDEIANU, Cristian-Valentin HAPENCIUC, Ruxandra BEJINARU, Aurel BURCIU  
606
 
           
  61 Trends and New Realities in the Perspective of Generation Change      
    Daniela Cornelia NICULESCU  
618
 
           
  62 Analysis of the Renewable Energy Potential in Romania and Environmental Impact Management      
    Elena-Oana CROITORU, Andreea-Ileana ZAMFIR  
627
 
           
  63 Innovation and Launching of New Products in Romanian Textile-Clothing Sector Clusters      
    Doina I. POPESCU, Eduard Gabriel CEPTUREANU  
635
 
           
  64 Recommendations on the Development of Knowledge Management in Romanian SMEs      
    Sebastian Ion CEPTUREANU  
650
 
           
  65 Managing Organizational Change and Innovation on Romanian SMEs      
    Eduard Gabriel CEPTUREANU, Sebastian Ion CEPTUREANU  
663
 
           
  66 Innovation as a Generator of National Competitiveness in the European Union      
    Alina Elena IOSIF  
670
 
           
  67 What GDP Figures Don’t Tell You. Microeconomic Evidence on The Impact of the World Financial Crisis on The Albanian Economy      
    Besart KADIA  
680
 
           
  68 The Strategic Role of Exports in Trade Expansion and Economic Growth for Romania      
    Cosmin DOBRIN, Alexandra Mirela Cristina MUNTEANU  
691
 
           
  69 The Impact of Intellectual Capital on Automotive Firm’s Performance – Case Study      
    Alexandra Catalina NEDELCU, Cristian Silviu BANACU, Corina FRASINEANU  
703
 
           
  70 Romania’s R&D and Innovation Potential at EU Level and the Managerial Implications for SMEs      
    Victor LAVRIC  
718
 
           
  71 Management of Decision-making Mechanisms in the Context of the Cuban Rocket Crisis      
    Liviu Bogdan VLAD, Emil Constantin BUCUR, Gheorghe HURDUZEU  
727
 
           
  72 Challenges of managing human capital in Albanian businesses in the context of the global market      
    Luftim CANIA  
736
 
           
  73 Intelligent Collective Networks – Tools in Developing the Knowledge Based Economy      
    Alexandru BIRSAN, Ioan RADU, Maria Cristina ANDREI  
744
 
           
  74 Considerations Regarding the Influence of the External Sector on R&D Employment – Evidence from Romania      
    Florentina IVANOV  
755
 
           
  75 Evaluating the Information Society in Romania      
    Alexandru-Emil POPA, Daniel URITU  
763
 
           
  76 Building the Knowledge Economies: Principal Component Analysis and Cluster Analysis of the European Countries      
    Adela Anca FUCEC  
772
 
           
  77 Controversy and Aspects of Quality Costs Models      
    Ana-Maria STĂNCIUC, Beniamin Viorel BRÂNZAS  
780
 
           
  78 Alliances and Competitive Advantage on SMEs      
    Ortansa Andreea Mihaela STIRBU  
790
 
           
   
Session IV
     
   
ORGANIZATIONAL CULTURE, BUSINESS ETHICS AND HR MANAGEMENT
     
           
  79 How to Improve the Labor Market Insertion of Graduates in Romania      
    Alecxandrina DEACONU, Lavinia RAŞCĂ  
794
 
           
  80 Study Regarding the Human Resources Internal Audit in Romanian Textiles Industry      
    Liviu ILIEŞ, Horaţiu Cătălin SĂLĂGEAN, Dan LUNGESCU, Bogdan BÂLC  
806
 
           
  81 The Ethical Dimension of the Sustainable Development      
    Margareta Simona BUSOI  
818
 
           
  82 Measuring Corporate Social Responsibility Practices of Micro and Small Enterprises – Pilot Study      
    Tomina Gabriela SAVEANU, Maria Madela ABRUDAN, Adriana GIURGIU, Liana Eugenia MESTER, Nicoleta BUGNAR  
826
 
           
  83 The Organizational Culture's Particularities of the Organizational Culture in the Public Institutions from the Defense Field – Between Necessities, Requests and Possibilities      
    Dan GOGOESCU  
837
 
           
  84 Romanian Aspects of Gender Equality in Occupational Health and Safety      
    Sabina IRIMIE, Maria-Elena BOATCĂ  
851
 
           
  85 A View on the Concept of Objective from Two Perspectives: Management and Psychology      
    Andrei Stefan NESTIAN  
867
 
           
  86 The Internal Communication in the Educational Organization      
    Constanta POPESCU, Carmen-Elena OLTEANU (ANDREIANA)  
879
 
           
  87 Teaching English for Sustainable Engineering Development      
    Anca GRECULESCU, Irinel MARIN, Gina Florica STOICA  
889
 
           
  88 Research Based Assessment of the Methods Employed by Romanian Public Institutions in the Staffing Process      
    Alina CIOBANU, Armenia ANDRONICEANU  
896
 
           
  89 The impact of Professional Identity Factors on Employee Motivation      
    Delia Mioara POPESCU, Ioana BULEI, Viorel MIHALCIOIU  
907
 
           
  90 Specific Features of High-Trust Organization. Case Studies of Romanian Companies      
    Adrian SONEA, Eugenia CÂMPEANU SONEA  
916
 
           
  91 Academic Dishonesty and Workplace Dishonesty. An Overview      
    Octavian RUJOIU, Valentina RUJOIU  
928
 
           
  92 HR Analytics for Strategic Human Resource Management      
    Emanoil MUSCALU, Anca SERBAN  
939
 
           
  93 The Ethical and Discretionary Responsibilities of Business Towards Society      
    Dragos BÂGU, Ionut ANASTASIU  
944
 
           
  94 Evolutionary Theory and Evolutionary Management      
    Lucia Ovidia VREJA, Stefan-Dominic GEORGESCU, Sergiu BĂLAN  
951
 
           
  95 Business Ethics and Sustainability of Economic Development      
    Dan CRĂCIUN  
964
 
           
  96 Students Career Motivation – a Pilot Study      
    Cristian Virgil MARINAS, Ramona Ştefania IGRET, Simona AGOSTON  
973
 
           
  97 Management and the Human Resources Information System – A Tandem to Performance      
    Mihai VĂRZARU, Dan Constantin VĂRZARU, Radu Florin OGARCĂ  
981
 
           
  98 Dynamic Analysis of the Influence of Number of Bachelor’s Degree Programs Offered by Romanian Universities on the Number of Students During 2000-2012      
    Roxana-Elena TEODOROIU  
999
 
           
  99 Undertakings’ Compliance Programs in European Union Countries      
    Mihail BUSU, Bogdan CÎMPAN  
1011
 
           
  100 Workplace Motivation in Romania: What are the Main Factors and their Cultural Background?      
    Laurentiu HAUSER  
1019
 
           
   
Session V
     
   
INVESTMENT AND PROJECT MANAGEMENT
     
           
  101 Approaches Regarding the Dimensions of Project Governance      
    Răzvan NISTOR, Ioana BELEIU  
1024
 
           
  102 Competition Policy in the European Context: Evolutions and Perspectives      
    Cristian BUSU  
1032
 
           
  103 Study on the Impact of Publicity on Demand Management – Evidence from a Romanian Private Sports Club      
    Liviu ILIES, Horaţiu Cătălin SĂLĂGEAN, Cosmin MOCA  
1040
 
           
  104 Eco-efficient Recycling of Electrical and Electronic Waste: Analysis of the Romanian Companies      
    Cristian Silviu BANACU, Emilian Cristian IRIMESCU, Răzvan Cătălin DOBREA  
1051
 
           
  105 Particularities of the Managerial Strategies in the Healthcare System in a Multivariant Environment      
    Gheorghe ALEXANDRU, Claudiu CICEA  
1064
 
           
  106 Assessing Quality of Health Services from Romania in Terms of Patient      
    Ion POPA, Simona Cătălina STEFAN  
1075
 
           
  107 Choosing Photovoltaic Panels using the PROMETHEE Method      
    Ioan GIURCA, Ioan ASCHILEAN, Călin Ovidiu SAFIRESCU, Dan MURESAN  
1087
 
           
  108 Testing the Normality Assumption of the Romanian Capital Market for Generating a Proper Portfolio Management      
    Ana-Maria CALOMFIR (METESCU)  
1099
 
           
  109 Quantifying Benefits in Cost-Benefit Analysis      
    Attila GYORGY, Nicoleta VINTILĂ, Florian GAMAN  
1106
 
           
  110 Territorial Dimension of Integrated Investments      
    Florin Marian BUHOCIU  
1113
 
           
  111 Process Quality Management Tools with Applications in Project Management      
    Mihai VRÎNCUT  
1120
 
           
  112 Designing a WEEE Virtual Eco-Inovation Hub: The Vision of the Academic and Research Environment      
    Carmen Nadia CIOCOIU, Sofia Elena COLESCA, Mihaela PĂCESILĂ, Ştefan Gabriel BURCEA  
1128
 
           
  113 Redesigning the Management System through Investments and Reengineering in the Romanian Public Sector      
    Amalia Venera TODORUT  
1141
 
           
  114 Managing Contagion Risk During Economic, Financial and Political Shocks      
    Daniel Stefan ARMEANU, Carmen Emilia PASCAL, Sorin-Iulian CIOACĂ  
1148
 
           
  115 Lean Systems, the Best Medicine for Hospitals      
    Ruxandra DINULESCU, Laura Violeta VOICU  
1158
 
           
  116 Strengths and Weaknesses of Current Supply Chain Management and Initiatives for the Future      
    Diana Maria DIACONU (NIDELEA), Cristina ALPOPI  
1165
 
           
  117 Predicting Company Performance by Discriminant Analysis      
    Dumitra STANCU, Andrei-Tudor STANCU  
1173
 
           
  118 A Build-up Algorithm For Sustainable Discount Rates Projections      
    Răzvan Cătălin DOBREA, Felicia Alina DINU  
1181